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Peter Polesel has worked in both the corporate sector and the small business sector for over 20 years.
Peter specialises in helping small to medium sized businesses, as well as corporations, compete effectively online through a variety of search engine visibility and website development services.
He has won marketing awards from the University of New South Wales and the advertising industry.
He has also lectured in sales, marketing, and consumer behaviour.
There were 3 things that I found most beneficial. 1. Matching the scenario (visitor) to the website. 2. Good “list” of items to address from the beginning. 3 understanding of the “technical” side.
Sharon Austin
Intelligent Recruitment Consulting
I will put the information it into practice – go and start the website! I’ll start a blog & maybe a Facebook page.
Kylie Ridding
Raw to the Core
Peter was very open to answering questions which were not necessarily on the course program.
Jayne Billett
Peter is a very good friendly communicator – very knowledgeable.
Ros Holden
Sheike Colour Image Styling
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Web Planning Strategies for a Successful Website Workshop
Wednesday 19 May 5:30pm - 8:30pm
This workshop is for anyone…
- thinking of starting their first website
- wanting to better brief a web designer
- restructuring a website for a better visitor experience
- looking to improve their website conversions
- needing to rethink their existing website to improve results
- wanting to better understand how a website should work
The workshop focuses on….
- Identifying your online business outcomes
- Getting clear on your ‘online’ target market
- Identifying your most important visitor scenarios
- Matching content development to visitor intent and behaviour
- Developing content with search engines in mind
- Writing copy for your website
- Developing a sound navigational strategy for your business
- What additional functionality will you need
- How to update content on a website
- Conversion Strategies - Tips to turn traffic into enquiries
- Should you have a Blog
- Working with your existing designer to restructure your website
- Developing a brief and choosing a web designer
- How much should you spend
- Thinking ahead to Social Media, Search Engine Optimisation and Pay Per Click Strategies
Presenter: |
Peter Polesel, Web Action Sales |
Venue: |
Business Enterprise Centre
29-33 Waratah Street, Kirrawee |
Date: |
Wednesday 19 May
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Time: |
5.30 pm – 8.30 pm |
Cost: |
$88 members/$110 non-members
(Incl GST) Includes refreshments |
Payment Methods: |
Cheque to BEC, Credit Card by Phone or Direct Deposit
(Please quote payment code with all payments) |
Payment Code |
WPS04 |
Payment and Registration Options
1. Credit Card Bookings
We accept Visa or Mastercard.
Contact Roberta Andrew or Colin Waid on 9545 5900
or bookings@becsmallbiz.com.au
2. Bookings by Mail
Send Cheque made out to BEC or Credit
Card Details
Download our Registration Form for payment by credit card or cheque.
3. Online Bookings
You can pay online with a bank transfer - all details in form below.
4. Refund Policy
All refunds require a minimum of 48 hours notice PRIOR to the event. Requests must be received during normal working hours. Payment must be received before the event to confirm bookings.
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