Peter specialises in helping small to medium sized businesses, as well as corporations, compete effectively online through a variety of search engine visibility and website development services.

He has won marketing awards from the University of New South Wales and the advertising industry.
He has also lectured in sales, marketing, and consumer behaviour.

There were 3 things that I found most beneficial. 1. Matching the scenario (visitor) to the website. 2. Good “list” of items to address from the beginning. 3 understanding of the “technical” side.
Sharon Austin

Intelligent Recruitment Consulting

I will put the information it into practice – go and start the website! I’ll start a blog & maybe a Facebook page.

Kylie Ridding

Raw to the Core

Peter was very open to answering questions which were not necessarily on the course program.
Jayne Billett

Peter is a very good friendly communicator – very knowledgeable.
Ros Holden

Sheike Colour Image Styling

Web Planning Strategies for a Successful Website Workshop

TBA 5:30pm - 8:30pm

This workshop is for anyone…

thinking of starting their first website
wanting to better brief a web designer
restructuring a website for a better visitor experience
looking to improve their website conversions
needing to rethink their existing website to improve results
wanting to better understand how a website should work

The workshop focuses on….

Identifying your online business outcomes
Getting clear on your ‘online’ target market
Identifying your most important visitor scenarios
Matching content development to visitor intent and behaviour
Developing content with search engines in mind
Writing copy for your website
Developing a sound navigational strategy for your business
What additional functionality will you need
How to update content on a website
Conversion Strategies - Tips to turn traffic into enquiries
Should you have a Blog
Working with your existing designer to restructure your website
Developing a brief and choosing a web designer
How much should you spend
Thinking ahead to Social Media, Search Engine Optimisation and Pay Per Click Strategies

Presenter:	Peter Polesel, Web Action Sales
Venue:	Business Enterprise Centre 29-33 Waratah Street, Kirrawee
Date:	TBA
Time:	5.30 pm – 8.30 pm
Cost:	$88 members/$110 non-members (Incl GST) Includes refreshments
Payment Methods:	Cheque to BEC, Credit Card by Phone or Direct Deposit (Please quote payment code with all payments)
Payment Code	WPS04

Payment and Registration Options

1. Credit Card Bookings
We accept Visa or Mastercard.
Contact Conor Sturgess or Roberta Andrew on 9545 5900 or bookings@becsmallbiz.com.au

2. Bookings by Mail
Send Cheque made out to BEC or Credit Card Details
Download our Registration Form for payment by credit card or cheque.

3. Online Bookings
You can pay online with a bank transfer - all details in form below.

4. Refund Policy
All refunds require a minimum of 48 hours notice PRIOR to the event. Requests must be received during normal working hours. Payment must be received before the event to confirm bookings.

Online Booking and Registration (Payment by Bank Transfer Only)

Workshop

Web Planning Strategies for a Successful Website

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ACCOUNT NO: 296706 ACCOUNT NAME: BEC
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Postal Address
BEC
PO Box 3263,
Kirrawee, NSW, 2232

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