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The Australian Retailers Association (ARA) is the peak body for retailers in Australia. Representing the industries views to media and government, the Association provides services and support to retailers, including small to medium enterprises and large national chains.
Susan O'Connor has over 25 years experience in Retail Management, Retail Operations,
Business Development, as well as Training, Coaching and Consulting in many and varied
Retail Environments.
Susan has been instrumental in assisting Companies grow and expand to reach their desired business and personal outcomes. With a passion for transforming the way people think, putting processes into place to assist in changing results and lives, Susan combines a unique blend of skills and knowledge as well as a highly interactive training style which works equally well in groups, and one on one business and life coaching.
We are very inspired after our course and believe it will help us compete in a very tight market. Thank you so much for accepting us on the program, you have an absolutely outstanding team.
Sally-Ann and John Cottle - Cottle House
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Retail Merchandising & Marketing Workshop
TBA 9.30am – 5.00pm
This retail workshop provides the knowledge and skills to effectively coordinate the product range plan the way it is visually presented and marketed in the retail space. This workshop investigates how the product and presentation strategies are interlinked with effective merchandising and marketing principles to build a store image and ensure the use of the space is maximised to get the greatest visual impact and commercial return.
This workshop also examines key aspects of effective retail marketing that influence consumers and drive profitability and performance. The outcomes of the program assist you to plan a step by step approach including the analysis of customer requirements and market demand to develop an integrated marketing and communications plan to enable the effective promotion of your product or service offer.
Who Should Participate?
- Business Owners
- Senior Store Managers
- Franchisees
- Family succession planning within the business
- New entrants to retail business ownership
This workshop specifically addresses the ability and skills required to:
- Planning Merchandising and Store Image
- Monitor and Maintain Store layout
- Presentation and Display standards
- Coordinating Visual Merchandising with Promotions Strategies
- Developing and Managing in store Housekeeping and VM policy
- Reviewing VM standards and effectiveness
- Understand and analyse the marketing strategy for your business
- Develop an integrated marketing plan
- Implementing a creative marketing and promotions calendar
- Drive return from your marketing investment
Presenter:
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Susan O'Connor
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Venue: |
Business Enterprise Centre
29-33 Waratah Street, Kirrawee |
Date: |
Wednesday 14th October |
Time: |
9.30am – 5.00pm |
Cost: |
$195 Member/$240 Non Member (includes light lunch and refreshments) |
Payment Methods: |
Cheque to BEC, Credit Card by Phone or Direct Deposit
(Please quote payment code with all payments) |
Payment Code |
RMM10 |
Payment and Registration Options
1. Credit Card Bookings
We accept Visa or Mastercard.
Contact Roberta Andrew or Colin Waid on 9545 5900 or bookings@becsmallbiz.com.au
2. Bookings by Mail
Send Cheque made out to BEC or Credit
Card Details
Download our Registration Form for payment by credit card or cheque.
3. Online Bookings
You can pay online with a bank transfer - all details in form below.
4. Refund Policy
All refunds require a minimum of 48 hours notice PRIOR to the event. Requests must be received during normal working hours. Payment must be received before the event to confirm bookings.
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