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Hunter Leonard is the founder and owner of multi-award winning consultancy - Blue Frog Marketing. He is an accomplished marketer and business owner with over 20 years experience in sales and marketing. Hunter has worked for the Department of Territories in the ACT, Merck Sharp & Dohme, Glaxo Wellcome and in 2000, he was appointed as the General Manager for Sudler & Hennessey Advertising Agency. In 2001, he founded Blue Frog Marketing with 1 client – who is still a client today. Since 2001, Blue Frog Marketing has won 6 AMI Marketing Excellence Awards.
Hunter is a Graduate of Macquarie University and is an Associate Fellow Member of the Australian Marketing Institute and a CPM – Certified Practising Marketer. He was appointed to the Victorian Council of the AMI in 2005, elected Vice President in 2008 and President in 2009. Hunter mentors young marketers for the Bright Sparks program, and often has marketers in graduate placement of work experience at Blue Frog. Hunter has recently completed nearly 4 years service to the Board of Governance of DASSI – Disability Attendant Support Service Inc. based in Northcote with two years as Chair.
Hunter recently published his first book “Marketing has no off switch”, aimed at small to medium business owners who want to plan and implement more effective marketing.
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Marketing has no off switch Workshop
The secrets of Marketing revealed!
TBA 9.30am – 1.00pm
This workshop will help business owners (and those in charge of Marketing) to become more competent in a better-planned approach to marketing their products and services. During this interactive workshop, you will learn about market research through to measuring your results (and everything in between!).
Most business owners probably started out on their own because they had a skill and passion in a particular trade or profession. Research shows that where most SME’s suffer is their lack of strategic planning and marketing. Every business is different, and there are many options for how to market to customers - what always remains the same is the method of how you should plan and implement marketing.
This workshop is for the business owner or manager who has the responsibility of marketing their business or service.
This workshop will cover:
- Why marketing has no off switch!
- The evidence behind why successful companies who advertise perform better than companies that don't.
- The five steps to effective marketing.
- Detailing the RAPID Marketing Model developed by Blue Frog Marketing with case studies and practical exercises in each stage.
- Why you should focus on the customer not the product.
- The customer is the decision making influence on a brand so focusing on the customer is the only way to achieve a successful outcome for your marketing.
- Why surveys are so important.
- How to conduct a survey and other market research techniques.
- How to measure your marketing.
- The missing ingredient in 90% of marketing plans.
- Tools of marketing to use in your business.
- Simple DIY guides that you can apply to your business now
For those of you who are exhibiting at Think Business on the 22nd and 23rd of April (or those that exhibit at any other trade shows or large events etc.), there will be a special segment in the workshop covering the running of an effective trade display.
Presenter: |
Hunter Leonard, Blue Frog Marketing |
Venue: |
Business Enterprise Centre
29-33 Waratah Street, Kirrawee |
Date: |
TBA |
Time: |
9.30am – 1.00pm |
Cost: |
$77 members/$88 non-members (Incl. GST) Includes workbook and morning tea. |
Payment Methods: |
Cheque* to BEC, Credit Card by Phone or Direct Deposit
(Please quote payment code with all payments) |
Payment Code |
MHN03 |
Payment and Registration Options
1. Credit Card Bookings
We accept Visa or Mastercard.
Contact Conor Sturgess or Roberta Andrew on 9545 5900 or bookings@becsmallbiz.com.au
2. Bookings by Mail
Send Cheque* made out to "BEC St George & Sutherland Shire", or Credit
Card Details.
Download our Registration Form for payment by credit card or cheque.
3. Online Bookings
You can pay online with a bank transfer - all details in form below.
4. Refund Policy
All refunds require a minimum of 48 hours notice PRIOR to the event. Requests must be received during normal working hours. Payment must be received before the event to confirm bookings.
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