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Philippa Lowe is Chief Ideas Officer (CIO) of the Just Go Write Group of Businesses: Public Relations Agency Word Of Mouth PR (formerly Just Go Write) and Publicity Mentoring Business ‘Publicity Express’.
Holding a Masters in Communication and over fifteen years radio, TV, and print media experience in Europe, Australia, New Zealand and Singapore, she has an unerring sense of news.
After working in journalism for a decade, Phil opened her Sydney PR agency in 1999. Offering clients her insider secrets to working with the media and teaching them how to make their businesses worthy of news coverage, she built a high six figure agency in six quick months. Her success is testament to her passion for PR and publicity’s power to grow a business.
I have been given clear guidelines of where to begin and how to plan for and put into practice the word of mouth marketing.
Janet Greenway
CCAB Services
Most beneficial: More confidence with marketing; source of ideas to further research; how to ask people for testimonials/confidence to do so and what to ask.
Karen Wagstaff
Philippa is a Great Industry Expert.
Vickie Mangu
Macquarie Employment Training Service
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Make more sales with Word-of-Mouth Marketing Workshop
How do you make it happen?
Tuesday 18 May 9.15am – 1.00pm
We all love referrals. The sales cycle is shorter and you know you’ve a red-hot lead. But don’t wait for referrals to come to you – encourage them along with strong word-of-mouth marketing.
Join us for this interactive half day program and find out the answers from PR Expert, Philippa Lowe of Publicity Express.
Philippa manages testimonial programs for the likes of corporates including Adobe and Fuji Xerox, so she knows firsthand how powerful word-of-mouth referral marketing can be. During this morning workshop you will learn
- How to identify your raving fans from your happy customers; and the difference between them when it comes to word-of-mouth
- How to use your raving fans in systemised word-of-mouth marketing program
- How to approach them, what to say, and what tactics work best
- Creative ways to use word-of-mouth marketing: from publicity and PR to direct mail and advertising.
Each workshop participant will receive a copy of the ‘Boost Business With Word-Of-Mouth’ Toolkit, and access to digital templates for use after the workshop.
This workshop is aimed at the business owner or manager who has the responsibility of marketing their business or service.
Presenter: |
Philippa Lowe, Publicity Express |
Venue: |
Business Enterprise Centre
29-33 Waratah Street, Kirrawee |
Date: |
Tuesday 18 May |
Time: |
9.15am – 1.00pm |
Cost: |
$55 members/$77 non-members (Incl. GST) Includes ‘Boost Business with Word of Mouth Toolkit’ and morning tea. |
Payment Methods: |
Cheque* to BEC, Credit Card by Phone or Direct Deposit
(Please quote payment code with all payments) |
Payment Code |
MMS05 |
Payment and Registration Options
1. Credit Card Bookings
We accept Visa or Mastercard.
Contact Roberta Andrew or Colin Waid on 9545 5900 or bookings@becsmallbiz.com.au
2. Bookings by Mail
Send Cheque* made out to "BEC St George & Sutherland Shire", or Credit
Card Details.
Download our Registration Form for payment by credit card or cheque.
3. Online Bookings
You can pay online with a bank transfer - all details in form below.
4. Refund Policy
All refunds require a minimum of 48 hours notice PRIOR to the event. Requests must be received during normal working hours. Payment must be received before the event to confirm bookings.
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