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Paul Harmer's strategy and approach for creating a successful business is based on the "Experiential’’ approach, creating a powerful experience through communication on all levels of contact. He shows businesses how to strategically meet the emotional and practical needs of their prospective and existing customer.
Past clients include Neiman Marcus, Andronicus, David Jones, Harrods UK, American Express Travelscene, and more. He Speaks and consults with SME’s, Government, and companies in Australia and internationally.
Your eye-catching, interactive, informative and entertaining delivery certainly kept the audience enthralled. The networking element went down a treat and your insightful and thought-provoking comments on branding as a source of business success helped the attendees see the "unique" aspects of their business. You gave them much to take back and use in their businesses right away.
Billy Redmond
Economic Development Officer
City of Stonnington
I really enjoyed last Thursday night, it reinforced everything I seek to achieve in my business. I found your presentation on “Brand building” effortlessly captivating. Your charismatic and engaging delivery was inspirational, insightful, and provided the pivotal key to understanding how to build a successful brand identity.
Thank you for a very worthwhile experience.
PS: Your book is an absolute gem and should be on the reading list for everyone in business. Congratulations.
Regards Georgia Goudy, Director
SNIFF Pty Ltd
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Building Your Brand & Build Your Business Workshop
TBA 1.00pm – 5.00pm
Surveys have found, the companies and businesses who succeed are those who connect on a far deeper level. They create a powerful connection and a bridge between customer satisfaction and loyalty. Unless we are connecting with our market through our brand communications, then our chances of creating more sales is endangered. This workshop is made up of ideas concepts and strategies from some of the most now recognised and successful brands on the planet.
- What did they do in past recessions that we can learn from?
- How did they grow their business?
- The Strategic Social networking and branding combination for attraction
Who should attend:
Managers & Owners of businesses ranging from micro & home based businesses, through to SME’s and those involved in branding in larger organisations and corporations.
During this workshop, we will cover:
- Branding and its applications for your business ( understanding the branding process)
- Creating Your Brand Identity and Personality (the psychology of branding and buyers)
- Positioning Your Brand for your Market (services, new products and your business)
- Your Brand Story (Creating brand attraction )
- Creating Your Brand Proposition ( Your necessary ingredients)
- Marketing your Brand (Publicity and advertising strategies on a shoestring budget)
- Branding and social media ( Using social media to create brand proposition & awareness)
- Bringing it all together.
This workshop will be presented by Paul Harmer (aka the Brandsurgeon) who is coming up from Melbourne to share his extensive knowledge with us.
Special Offer to All Attendees
Those taking part in this branding course will have Paul as your online coach for the next 6 months. He will advise you on your strategies and guide you to creating a powerful brand proposition. This is only available for those who take part in “Build Your Brand and Build Your Business”.
Every participant also receives a copy of Pauls latest book “Brand Glue” - How to attract and create sticky customers.
Presenter: |
Paul Harmer, The Brandsurgeon |
Venue: |
Business Enterprise Centre
29-33 Waratah Street, Kirrawee |
Date: |
TBA |
Time: |
1.00pm – 5.00pm |
Cost: |
$198 members/$210 non-members (Incl GST) Includes afternoon tea and a copy of Pauls “Brand Glue” book. |
Payment Methods: |
Cheque* to BEC, Credit Card by Phone or Direct Deposit
(Please quote payment code with all payments) |
Payment Code |
BYB11 |
Payment and Registration Options
1. Credit Card Bookings
We accept Visa or Mastercard.
Contact Roberta Andrew or Colin Waid on 9545 5900 or bookings@becsmallbiz.com.au
2. Bookings by Mail
Send Cheque* made out to "BEC St George & Sutherland Shire", or Credit
Card Details.
Download our Registration Form for payment by credit card or cheque.
3. Online Bookings
You can pay online with a bank transfer - all details in form below.
4. Refund Policy
All refunds require a minimum of 48 hours notice PRIOR to the event. Requests must be received during normal working hours. Payment must be received before the event to confirm bookings.
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