Want to take your marketing and your business to the next level? Piloting your business to new heights requires sound skill levels in strategic marketing planning and business development.

This course is an advanced workshop designed for businesses wanting to develop their core strategic marketing & planning capabilities beyond just basic marketing.

We will learn how to undertake detailed strategic planning, as well as explore other advanced marketing tools to plan, assess and implement effective marketing at a level that large corporations use to do business.

This workshop is ideal for anyone:

Looking to further improve their planning skills to grow their business
Wanting to take their business to the next level
Needing to get a grounding in basic business development skills

NB: This course requires an assumed level of knowledge:

Previous exposure to doing a marketing plan & basic marketing concepts is essential.

This workshop helps develop knowledge and skills on:

Completing a business Environmental Analysis
Market research options required for strategic planning
Basic customer buying behaviour
Company, market and marketing strategy
Business product or service portfolios
Basics of business development strategy
Strategic tools to identify growth gaps and opportunities
Setting marketing objectives
Promotional plans using appropriate tools
Measuring ROI on marketing investment

This course will involve some limited pre-work using your own business as the example. Participants will be sent the pre-work one week prior to the date of the course (or as they register if less than 1 week prior).

Presenter:
Venue:	Business Enterprise Centre 29-33 Waratah Street, Kirrawee
Date:	TBA
Time:	9.30am-5.00pm
Cost:	$166 Members/$198 Non-Members (includes lunch and refreshments) (Incl GST)
Payment Methods:	Cheque* to BEC, Credit Card by Phone or Direct Deposit (Please quote payment code with all payments)
Payment Code	AMW10

Payment and Registration Options

1. Credit Card Bookings
We accept Visa or Mastercard.
Contact Conor Sturgess or Roberta Andrew on 9545 5900 or bookings@becsmallbiz.com.au

2. Bookings by Mail
Send Cheque* made out to "BEC St George & Sutherland Shire", or Credit Card Details.
Download our Registration Form for payment by credit card or cheque.

3. Online Bookings
You can pay online with a bank transfer - all details in form below.

4. Refund Policy
All refunds require a minimum of 48 hours notice PRIOR to the event. Requests must be received during normal working hours. Payment must be received before the event to confirm bookings.

Online Booking and Registration (Payment by Bank Transfer Only)

Workshop

Advanced Marketing Workshop

Name*

Organisation

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Phone*

Postal Address*

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Payment Method*

Bank Transfer
Bank: Westpac
BSB:032151
ACCOUNT NO: 296706 ACCOUNT NAME: BEC
CUSTOMER REFERENCE:
ANW10 + Business Name

Postal Address
BEC
PO Box 3263,
Kirrawee, NSW, 2232

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