People often attribute success to who you know. I, on the other hand, place far more importance on who knows about your business. Attending business networking functions regularly and using the right strategies can significantly increase awareness of your business and word of mouth referrals.

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Mastering The Sales Conversation And Get More Clients

Where Does Advertising Fit Into The Marketing Mix?

You're Not Selling To Everyone, Are You?

Kathleen Ann provides insight into important topics such as mastering the art of sales conversation, the role of advertising in the marketing mix, and selling to people.

By Kathleen Ann

Avoiding The Pitfall Of Not Protecting Your Business Name Or Product

By Suzanne Harrington

Imagine registering your business/company name and spending thousands of dollars on web site designs and set up, business cards, letterheads, advertising, etc to find that someone else has prior rights to the name you have chosen and you have to change your name and start again! What a shock to your time, energy and budget.

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Proofreading Promotional Material: By Rosemary Osborne

Poor proofreading of your promotional materials can impact both your bottom line and your professional reputation, so make sure you give it the attention it deserves.

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Proofreading Emails: Overkill or an Essential Communication Strategy By Rosemary Osborne

The majority of email senders and email receivers believe that their email information is interpreted correctly. In fact, only half of emails received are interpreted correctly and half of email recipients have a lot of trouble interpreting emotion in emails.

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Top 10 Tips for Writing a Business Press Release By Emily Jones

Utilising local media outlets can be an affordable and productive way to publicise your business and promote its image in the community. Here are some basic elements of a good story to keep in mind when writing your pitch to local news sources.

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New Goals for a New Year by Silvia de Ridder

Reflect on the past year and set your goals for this year.

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Doing Great Work by Silvia de Ridder

There's bad work, good work and great work. What is great work to you?

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Top 10 Legal Tips when going into Business by Rachael Glasson

Legal essentials to consider when going into business.

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The Advantages of using a Buyers Agent and Tenants Representative by Fred Haggar

It is standard practice in Australia to appoint and pay a real estate agent to sell or lease out your property, be it commercial or residential. We have until recently been on our own when it came to dealing with multiple real estate selling agents, finding and inspecting real estate and negotiating the purchase or lease of the selected property.

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Ask a Mentor by Peter Cullen

A mentor is generally considered to be a wise and trusted counsellor or teacher who is well connected, visionary and very supportive of you and your abilities.

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Customer Service Top Tips by Lara Kilborn

Good Customer service is when we not only meet, but exceed a customer’s needs and wants.

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