Do's and Don'ts of Branding
By Chris Chan
Top 5 Considerations when creating a Brand Name
01.
Avoid over used words for next generation products
02.
Avoid adopting SMS text message short hand
03.
Avoid long names that are difficult to say
04.
Avoid taking the easy way out and settling on initials
05.
Avoid suggestions from uninformed sources
Top 5 Considerations when creating a Brand Logo
01. Simple in form
The Brand Identity contains only one graphic idea as the focal point.
02. Distinctive
The Brand Identity just needs to be distinctive enough so you can "own" it in your particular market segment.
03. Practical
The Brand Identity must be able to be printed small and work in various colour applications.
04. One Message
Great designs follow the "less is more" approach, expressing just one quality, such as stature, speed or dynamism.
05. Appropriate
The Brand Identity’s reputation and personality must reflect the intent of management.
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