Calendar of Training & Events - 2012

February

BEC Pub Biz. Come along with a friend and enjoy some social networking! perfect for the sole trader who wants to network and gain new knowledge from others in your field, or for the business owner who never gets a chance to catch up with friends and unwind? This monthly social event is a great way to take it easy away from the office and mingle with other local businesses.

Promoting Your Business Online And Overseas. For those businesses that already have a web presence, understand online advertising methods, including Search Engine Optimisation (SEO), as well as how to market a business to both local and international customers. Learn about E-Commerce and the best way to sell your products and services online.

St George Business Breakfast. What you need to know about leasing your business premises. The aim of this session is to clear up misunderstandings and to give some "do's and don'ts" so that tenants can negotiate the best deal for themselves and be certain that they know what they are getting into.

Sun 19

Designer Fashion Markets. The Designer Fashion Markets bring you a sophisticated mix of local designers boasting a mix of designer shoes, bags, accessories and, of course, fashion for women & children.

Below The line Marketing for Consultants and Serviced Based Industries

Learn how to maximise the marketing potential of your business’s greatest asset – you! Consultants and service based industries often find the majority of their work comes from personal recommendations. In this workshop you will find out how to generate & make the most of your recommendations and marketing potential. FULLY BOOKED

An Introduction To Social Media Workshop. Are you still unsure whether social media is right for you and your business? Don’t know the difference, between a tweet, a post or a blog? Join us as Lara takes you through the ‘what and why’ of some of the most commonly used social media platforms so you can assess what is best for your business.

Financial Management: Getting The Basics Right. No one goes into business to lose money yet so many do.  Often business failure can be traced to poor financial understanding and lack of financial management.  This workshop demystifies finances and shows you how to take control and use that information to make strategic decisions within your business. This is financial management for maths phobics!

March

mY Gen Biz. Are you tired of networking with people old enough to be your parents? Would you like an opportunity to meet with people your age, who share your concerns, experiences and ambitions, and who understand what it's like to be a young business owner or professional in this day and age? If yes, then join us at mY Gen Biz for the chance to meet like minded individuals.

Wed 7

Sutherland Shire Business Breakfast - The One Page Marketing Plan. Many businesses don’t create a marketing plan because they find it daunting. This session will take the mystery out of developing a marketing plan that delivers real and measurable results.

An Introduction To Facebook Workshop. Are you wondering if Facebook is suitable for your business? Maybe you’re already on Facebook (or maybe you’re scared to death of the thought of it!) and don’t know what to do from there? If you want to see what all the fuss is about and how it can benefit your business, join us as we take you through a hands-on introduction to Facebook for Business. This workshop is suitable for those with limited or no knowledge of Facebook, especially from a business perspective.

Web Marketing Strategies And Improving Search Engine Visibility. A half day adventure packed online tour through the internet to discover opportunities for using the internet more effectively to grow your business. Understand what opportunities exist and when to use them. A great introductory workshop to explore what online opportunities exist.

Below The line Marketing for Consultants and Serviced Based Industries

Learn how to maximise the marketing potential of your business’s greatest asset – you! Consultants and service based industries often find the majority of their work comes from personal recommendations. In this workshop you will find out how to generate & make the most of your recommendations and marketing potential.

Sales for Non Sales People. Are you satisfied with your sales results?  Want to improve your conversion rate or do you feel intimidated by the selling process?  Learn the skills and techniques behind successful sales conversions.  Understand the sales cycle, how to build customer relationships and manage buyer resistance.

April

Designing A Website To Build Customer Loyalty. A business website is now an essential tool.  Before talking to a web designer & building your new website learn how to build your website ensuring it is easy to use, provides the best information, is efficient, cost effective and matches the style of your business. Use this knowledge to work with a web designer to get the most out of your new website.

May

Marketing Basics. Are you new to business and want to develop targeted, cost effective marketing strategies? This introduction to small business marketing covers the key areas of developing a marketing plan, and how you can effectively market and promote your business on a budget!

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